[ desktop section ]
More conversions for your buck. How HairRemoval leveraged immediate callbacks to upercharge growth.
[ mobile / tablet section]
More conversions for your buck. How HairRemoval leveraged immediate callbacks to supercharge growth.
HairRemoval.co.uk has been providing premium laser hair treatments across the UK over the past 3 years. They have established their salons in prime real estate locations in London, Birmingham, and Manchester.
Thanks to their great service, HairRemoval has rapidly established itself as a brand with a loyal customer following.
The opportunity for sales & expansion
Inbound calls had always driven a lot of HairRemoval.co.uk’s revenue and growth. Sales calls was the preferred method of contact for most customers – it had been by far the best conversion channel for new customers.
Although HairRemoval had a number clearly displayed at the top of their website, they were concerned that not enough traffic were picking up the phone. Also, the system they were using made it difficult to have a fast response time (something they knew was critical for a high conversion rate).
The team at HairRemoval wanted to increase the number of inbound calls they were receiving without increasing website traffic; while working with campaigns and cutting lead response time.
A tool that could deliver this would mean a sizeable boost in their revenue and hitting their goals to expand across the UK.
They were looking for a tool that could deliver strong measurable ROI – with rapid results.
“We use a variety of inbound channels, but we were really looking for a solution which would increase our conversion rates in the UK market. LiveCall helped us achieve that goal in no time at all. Within a month we had seen an our per call conversion rate increase by 91%!”
Getting value from Livecall
HairRemoval launched LiveCall across their website in less than 24 hours.
This was possible without any programmers or technical consultants.
Integrating with all their systems took just 2 steps:
- HairRemoval.co.uk added the single line of LiveCall code
via Google Tag Manager (3 mins)
- The team then set up their chosen targeting and customized the widget. They used the readily available customization options to best fit to their brand.
What were some of targeting and customization rules they used?
- The LiveCall widget appears on all pages of their website,
- The engagement text was set to appear after 10 seconds,
- The pop-up was set to appear after 120 seconds and also on exit intent.
Conversion per call is better with LiveCall
Within their first 2 months of using LiveCall, results exceeded all of HairRemoval’s expectations.
Some highlights were:
- 91% increase in conversion of calls to sales with LiveCall.
- Sales calls conversion rate was 43% higher than calls from other sources,
- HairRemoval.co.uk calculated a 2193% ROI since implementing LiveCall 2 years ago.
The lead response time had also been cut to an average of 54 seconds compared
to 72 minutes using their old channels like data collection forms.
The team at HairRemoval.co.uk have big plans to expand their use of LiveCall this
year to gain even better results.. Integrating LiveCall with paid ads and SMS
campaigns are a couple of items on the table.
“The calls we receive from LiveCall are of a higher quality, they are more engaged and ask more questions and thus are much more likely to convert. Our existing customers love using LiveCall to schedule repeat appointments as it gives a better customer experience. ”
Two things were striking from using LiveCall
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