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How Comperia.pl is getting 50% more leads of better quality and responding 5x faster.
Comperia.pl is the first and biggest Polish comparison website for financial and insurance products.
On Comperia.pl, consumers can find the best loans, mortgages and insurance products for their individual situations. Comperia.pl lists 2,000+ products from over 30 banks and insurers.
Comperia.pl has hundreds of thousands of visitors each month. These visitors are converted to leads online. Comperia.pl consultants call these leads and help find the best product options for them. These qualified leads are then passed to the relevant bank or insurer.
Good lead generation is more than forms
Despite optimization efforts to minimize lead response time, they never managed to go below 10-15 minutes to contact a lead. This meant the conversion rate to sales was much poorer compared to responding in under 2 minutes.
Leads often did not answer their calls. Meanwhile, some calls ended quickly as it was no longer a good time to speak.
When Comperia.pl saw a fast callback widget on other websites, it seemed like a great tool to increase conversion rates.
Another issue that Comperia.pl wanted to tackle was lead quality. Instead of sales inquiries, a number of web leads were general queries or support questions.
Implementing a better callback strategy
Integrating the LiveCall widget on the website was fast – a 3-minute task. The Comperia.pl team set up the widget targeting and customizations the same day.
Comperia.pl also made minor adjustments to their call centre system. This was to incorporate a new lead channel coming from the LiveCall widget.
Comperia’s received close support from the LiveCall customer success team throughout.
“We were very impressed with the implementation process. The support we received during onboarding was beyond expectations.”
Emilia, Comperia.pl’s e-marketing specialist, believes that LiveCall is a great tool from the customer experience perspective. Customers use it to get educated about a product before purchasing. This is essential when a product is complex, like insurance.
More and better leads with LiveCall
Within the first month, Comperia.pl saw better results in terms of lead quality using LiveCall. The overall number of qualified leads increased by 50%.
This was due to higher call answer rates. By calling back within 2 minutes, leads were much more likely to pickup. What’s more, they were still in the moment of consideration.
There was also a 20% increase in the total number of leads (click-through rate compared to the forms used previously).
While forms were effective, Comperia was still losing out on many opportunities. By adding the LiveCall widget, Comperia is getting more sales conversations and revenue.
According to Comperia.pl, the tool can be used at any stage of the sales process.
“In terms of marketing, LiveCall is great for getting feedback from customers. It helps identify pain points in the sales process where support is needed.”
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