marketing

David vs Goliath: how to outsmart marketing giants

Great ideas come at an even greater price …or do they? If you were to think in a traditional manner, great marketing campaigns bring connotations with big brands. Big brands, that is, brands that have loads of money. Loads of money needed for banners, cooperation with influencers like youtube phenomenons, TV ads, free samples of a product or at least a branded pen. Goliaths of marketing. You think so? Then think again!

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